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6 Killer Tips For More Circuit Gym Members
3. Be In Kahootz!
Understand that other businesses have clients and so do you. Make two way relationships with local businesses such as tanning salons, hair salons and the like. Form teams and alliances with other good and reputable businesses.
If you don't know any… well guess what, time to meet some!! Find your local chamber and join, go to every meeting, meet every business owner you can. Don't try to sell them anything, just get to know them, be their friend.
Drop by their businesses, use their business. It won't take long to find out where everyone's hearts are.
Then create relationships to trade advertising in each others stores. I want you to find 5 new places a month to place a stack of flyers or 8 by cards and do the same in exchange.
Link exchange with their web sites. Create a local directory of businesses you like.
Verbally recommend them and ask others to do the same. Form as many alliances as you can! It's more important than you could ever imagine!
4. Conduct Effective Advertising
Test and measure, test and measure, test and measure, test and measure, test and…..oooo I'm tired!
I see a lot of money wasted on bad advertising. I have read that advertising should not cost you a penny, not one red cent! All good advertising should be, and must be, generating new profitable revenue for you. If not, then they are right in the fact that it is going terribly wrong!
Do not take advertising lightly. Do your homework and find just the right spots for the right for you ads. And in this industry, repetition is king so you must be able to afford to put your name, logo and concept in front of people at a minimum of 7 times, preferably forever! If you do so, every month new readers see your ad again and again and again and this creates a sense of trust and recognition in your brand and products. SOOOO important.
Advertise When It's Sunny
When times are great, that's when it's time make an advertising purchase! When the chips are down, it's time to advertise more, but that's not the point.
The point here is when you have available cash flow due to good business, sue that cash to make advertising purchases. For instance, here in Houston, we can advertise in a small single page publication that a lot of people see for about $500 per year. If you have the cash now, go ahead and pre purchase that year and let it ride all year.
Next month, do the same. Set a budget and use it every month.
So do your research, plan well and hit while times are sunny!
It's a great idea to make sure that your advertising is accountable and measurable. Anything that can be measured can be improved!
You must apply this logic to all of your advertising campaigns. It's takes some work, but you didn't think owning your own business was going to be easy did!?!
For print ads, measure how the ad is situated on the page, where is it in the publication? How many people actually saw it? How many people are responding to your offer (your ad does offer something right?) Just measure everything you can and improve it! always, it's 50% of the battle.
Targeting counts without a doubt! Keep in mind your objective and your budget. Further, you seek places to advertise and don't worry about the advertisers that seek you! Identify all of the spots you could advertise and how much for each.
Sharpen down to your target market realistically! Be as targeted as you can be, don't spend a penny outside of your target! This keeps your dollars flowing to results, its too important to gloss over!
Speak directly to that market and think about how much of a return you can honestly get from each client landed and make a good, common sense decision from there.
If you are still nervous, stop. Join the chamber, get to know other members and ask the seasoned owners how they go about it! First, they are chock full of info and second, you get to talk about your business and that's a good thing.
Also, don't forget about compiling your own list and target mailing them with very inexpensive ads or postcards. They don't have to be fancy, I would prefer to be able to afford repetition than have a knock your socks off postcard that cost two dollars in the trash!
5. Think Successful, Be Successful, See Successful
It's important that you keep your mind tuned to success and the bigger picture. Stay away from the petty issues and don't get caught in turbulent rides over small matters. Time and time again it can have a major impact on your business and the success of said business and your mind is very powerful.
Not only is your mind powerful, others can pick up on your thoughts too. Your vibration carries to your employees and to your clients. So be sure that you live the dream you started your gym for, be the dream and keep success all around you.
Set goals and achieve them, starting with small goals. Reward yourself when you do. Trust me.
6. Be Persistent
Business is tough. Competition is tough. There are bigger gyms, other ways, other places for your clients to go, cheaper places, easy ways for them to be lazy and quit. Getting them and retaining them is a battle.
However, you have created the space for your business and yourself and now you've got to stick to it. It takes a long time and a lot of hard work but it will pay off. Keep your attitude successful this year and reward yourself when the sun shines.
Reward your business and your employees this year. Meet new business owners, get to know your clients and their friends. Make more revenue and use it wisely.
Stick this year out and make it a better year than ever before and don't ever ever give up!
Be A Success!
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