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Five Cs of Successful Fitness Entrepreneurs
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The Five "C's" of Successful Fitness Entrepreneurs
Business owner and fitness marketing coach Jim Labadie spells out the differences between successful fitness pros and those who struggle. Follow the example of the successful pro and watch your business thrive.
By: Jim Labadie
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After being around some of the most financially successful fitness professionals in North America a few weeks ago, it became very evident the difference between them and the typical trainer struggling to stay afloat.
Here is what the best-of-the-best have going for them:
1. Confidence
When they talk people listen. They are not wishy-washy with anything they say. Their message is clearly communicated. They give off energy that people want more of. They have no doubts whatsoever about the value their fitness business provides and, therefore, have zero problems talking about money.
Now, confidence is not necessarily something that comes to you overnight. You don't just look in a mirror and say, "Ok, NOW I'm confident." But I have always found that confidence does build with each success. Success begets success. So with each tiny victory your confidence grows. Internalize that.
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Network, network, network!
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2. Courage
They are not afraid of rejection. They act despite any fears they may have. They know that presenting an attitude of "I don't need the money" - even if they really do - will allow them to attract the right type of clients into their business.
Again, even if they do have some trouble asking for money, they do it anyway. They do not hesitate to offer their multi-month options and sign people to long-term contracts. They ask for commitments - again, with extreme confidence. They know the energy they are putting out is the energy they are getting back.
3. Commitment to High Return Activities (HRA's)
They use a lot of lead generation tactics, but they have one or two killers working for them and they focus on those like a laser. They don't have something work for them amazingly well once and then go back to scratching their head wondering what to do next.
If it's public speaking engagements they want, they are making a zillion calls a week to find more. Not asking two people and hoping that something turns up.
If it's networking they're after, they are going to every event they possibly can.
It it's a Body Transformation Contest they are perfecting that event and doing them over and over.
4. Connections They are networking with the "Who's Who" in their community. They are becoming one of them. They are a pillar of strength in their community. They want to talk to every successful person they can. They sit down with influential people and get wired in.
5 Crazy Work-Ethic
They don't fool themselves into believing that just because they are busy means they are working. They actually accomplish things. They start something and get it done. If it works they do it again and again. If it doesn't they don't throw a pity party and sit around wondering why it didn't work. They move on. They relentlessly go after what they want.
I know a lot of personal trainers are trying hard. But I also know a lot of them aren't trying nearly hard enough. They might think they are, but they aren't.
Take inventory of how the Five "C's" above apply to you. If your fitness business isn't where you want it to be, I guarantee you're lacking in at least a couple of these areas.
Jim Labadie is the CEO of Prograde Nutrition a nutritional products company created specifically for fitness professionals. He is also co-owner of Ultimate Business Systems which provides business coaching services and products to personal trainers. His newsletters, products and coaching continue to encourage personal trainers to leave the Meat Head image behind and be viewed as experts in a world that desperately needs their help. For much more information from Jim, please be sure to visit his blog at: www.MatNickandJim.com
About Jim Labadie
Go to about Jim Labadie for his bio and more articles.
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