July 12, 2001 San Diego, CA --
Let's face it, many men and women just love golf. So, when the warm weather arrives, they are not going to frequent a gym but be out on the links. As a gym owner, don't dispair, join them. Many health clubs are installing golf simulators that take up surprising little space and attracts those hard core golfers into the club.
With this rise in popularity, Full Swing Golf the manufacturer and distributor of an indoor golf simulator, is now expanding into international markets.
Already established in the U.S., and with distributors currently in Norway, Austria and the Czech Republic, the company plans to grow its business throughout Europe and Asia.
Technology has come a long ways to now allow for simulated golf that appears real.
To lead this expansion, Full Swing Golf acquired Scott Wilson as director of international sales and marketing. Wilson was at the British Open demonstrating the company's latest machine featuring Microsoft Links golf simulation software package.
Wilson, an established veteran in the indoor golf market, was formerly the founder and president of In Sports Marketing, an international distributor for an indoor golf simulator manufacturer. Wilson experienced great success in the international arena and eventually sold In Sports Marketing.
He also served as a consultant to other companies seeking international distribution, helping them to develop effective global marketing strategies. This expertise will be a cornerstone of Full Swing Golf's international effort.
"There is huge market potential for indoor golf on an international scale and we see a great deal of opportunity for Full Swing to capitalize on this untapped resource," Wilson commented. "Full Swing Golf allows golfers to
play year-round and also offers resort owners, golf retailers and corporations a valuable tool for differentiating their venue from all others. Golf's continual growth in popularity will definitely work to our advantage."
"Wilson's expertise in international business development as well as his experience in product marketing makes him the ideal person to champion Full Swing Golf's worldwide sales," said Scott Werbelow, vice president sales for Full Swing Golf. "One of his main objectives will be to develop key relationships with premier industry partners."
What is an Indoor Golf Simulator
The Full Swing Golf Simulator comes standard with Microsoft's(R) award-winning Links 2001 golf simulation software package for crisp and realistic graphics and countless play options.
Golfers enter a 18-foot x 13-foot x 10-foot unit that features a wall-sized hitting/viewing screen and a large hitting mat which simulates tee box, fairway, light and heavy rough, sand traps and putting green. A computerized system projects one of 38 worldwide championship courses onto the screen and up to eight players can play up to 18 holes.
At any time during the game, players may stop play and practice a particular shot, resuming their game whenever ready. For each shot the player sees a bird's-eye view detailing where they are on the course in relation to the hole, and they may also view a variety of statistics including how far they hit the ball, at what speed it traveled and the distance left to the hole.
An infrared ball tracking device tracks ball flight, providing valuable feedback for improved play. This makes the Full Swing Golf Simulator an ideal instruction tool, in addition to its entertainment value.
Full Swing Golf presents an indoor golf experience that allows golfers to challenge themselves on some of the most difficult courses throughout the world, an important feature for an international market. Additionally, in many of the places throughout both the United States and Europe where golf is most popular, there are many times throughout the year when it is impossible to play outdoors due to extreme weather conditions.
During those times, Full Swing enables players to continue practicing, gaining an advantage over those who cannot. This can also be a key marketing tool for hotels/resorts hoping to attract golfers year-round. Other applications include fitness clubs, corporations and entertainment centers.
Simulator Pricing and Availability
The Full Swing Golf Simulator is available, installed and ready-for-use, for approximately $50,000. It can be a great addition to corporate offices, gyms, fitness centers, health clubs, or bonus rooms. A variety of product upgrade packages are available, each featuring a large selection of course options.
About Full Swing Golf
Founded in 1987, San Diego-based Full Swing Golf is a manufacturer and distributor of an indoor golf simulator. It uses an infrared ball-tracking device with Microsoft's Links LS golf course software, providing instant, accurate and realistic ball flight information.
Source: Full Swing Golf
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