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How Your Fitness Business Can Make More Money Online with Holiday Promotions
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How Your Fitness Business Can Make More Money Online with Holiday Promotions
Craig Ballantyne shares his top ten holiday promotions to help you make more money online.
By: Craig Ballantyne
One thing you always need to be doing in order to make more money online is
to find ways to call attention to your business and products.
It's a busy marketing world, and you need to be creative in order to find a
reason why your prospects should choose you over your competitors.
In my business, I run a New Year's Resolution 3-day promo each year, adding
bonuses to my e-book package before or during New Year's. What worked really
well this year were two specific bonuses: one was "Transformation Expert
Secrets" and the other popular one featured a goal-setting interview with
So here are the top 10 holiday promotions you can do
Fortunately, the calendar provides us with dozens of opportunities each year to
hold special promotions for our prospects and customers.
Really, there is a never any reason to miss an opportunity to promote your
product and make more money online. All you need to do is to create your own
fame with any traditional holiday, as well as special events related to your
Here's a list of all the major holidays, plus additional times of the year
when you can add more bonuses to your product to create a higher-value
package, or use as a good reason to contact your past customers.
NOTE: Most of the comments below deal with the fat loss/bodysculpting market.
1) New Year's Resolutions/"Fitness Season" 3-day promotions
Okay, doing a promo for New Year's goes without saying since we are in the
fitness industry, but I'm still surprised how few promotions I see at this
time. People are "red hot" for fitness at this time of year, and you need to
do everything you can to stand out among the hundreds of fitness choices
Holidays provide a perfect opportunity for you to extend "specials" to your customers.
In addition, I combined the 3-day promo with the final push for a 12-week
Transformation Contest that I was running on my site. The results were huge.
If you currently don't have a transformation contest running on your fat
loss or muscle building website, then take an hour to write out the rules,
pick the prizes, and get people involved. I'm kicking myself for not doing
these things sooner! There's still a month to go in my contest, and I already have
four dramatic "before and after" case studies that I am now able to use on my
site and in my e-book promotions.
2) The Super Bowl
Kudos to Josh Henkin of www.SmoketheFat.com for sending out an email with an
hour of the Giant's upset Super Bowl victory over the Patriots. Josh combined
his message with the Giant's victory into a smart promotion for his sandbag
training info and equipment.
Tying in your business with current events is an easy way to keep your
communications with your readers fresh, interesting, welcome, and effective.
And it's not hard - all of your communications with your list should be like
having a conversation with a friend. Did you happen to have at least 1
conversation with a friend about the Superbowl? Sure, even if you talked
about how much you dislike the "big day" and all the overeating, you could
have simply made your email about that.
Ryan Lee did exactly that…writing about how he never watches the Superbowl,
and was, in fact, scheduled to fly to New York while the game was on. That led
into a promotion of one of Ryan's products. Follow that formula and your
readers will appreciate the lesson and be more interested in your products.
3) Valentine's Day
With a name like Ballantyne, I'd be a fool not to do some type of
Valentine's Day promo. Heck, even Ryan Lee used my name in his Valentine's
Day promotion. Yet aside from Ryan and myself, the only other fitness info
marketers I know of that did some type of Valentine's Day were Vince
DelMonte and Holly Rigsby (both members of my OSP Mastermind group).
Why didn't you do something? It's not hard to tie fitness into Valentine's
Day, so don't let it pass you by next year!
Birthdays of course happen all throughout the year, and I did a HUGE
birthday promo on www.TurbulenceTraining.com last May. Not only can you
celebrate your own birthday with a promo, but you could celebrate the
birthday/anniversary of your website, your wife's birthday, your kid's
birthday, or even your dog's birthday.
Birthdays of any kind are always a great reason to celebrate and contact
your clients. Heck, Yanik Silver even has promos when his kids are born.
Your readers love to know about your personal life, so birthday promos
should bring a huge response.
Here's a great example. On March 12th, the day I finished up this
newsletter, I received an email from marketer Joe Polish, who said he was
celebrating Einstein's Birthday with a free teleseminar that night - a
perfect example of using birthdays as a reason to email.
Bonus tip: Many marketers also celebrate "half-birthdays" - the day that is
six months before/after your real birthday. Feel free to celebrate with a
promo that day, as well!
5) Mother's Day & Father's Day
In the case of Holly Rigsby, she had to come up with something to promote
her www.FitYummyMummy.com site for Mother's Day, and she chose to do
a "Total Mom Makeover" teleseminar series.
What can you do for your folks on one of these holidays? In the fat loss
niche, chances are your readers will be either a busy mom or dad, and they
also would likely value any appreciation you provide in the form of a
bonus product offer.
6) Memorial Day Weekend
You can use Memorial Day Weekend in a couple of ways.
First, you can start 12 or 16 weeks before the holiday as our friend Alwyn
Cosgrove does. He always remembers to mention the "countdown to the
unofficial start of summer" in his emails starting in February. This is a great
tie-in to connect both the New Year's resolution crowd that might be running
out of steam to another important holiday that demands them to re-evaluate
their fitness program.
Second, you can celebrate the actual holiday with a promo. No fancy build-up
needed, just a great reason to celebrate.
Third, you can always hit your list with an email the day after, mentioning
the guilt they are feeling after the weekend holiday hot-dog binge at the
family picnic. Your prospects will be looking to atone for their diet sins
and make sure they are in shape for the next major holiday (i.e., July 4th in
7) July 1st & July 4th
In Canada, we celebrate our country's birthday on July 1st, and, of course,
America follows with their celebration on July 4th. You can do promotions
simply "because" in honor of the holiday, or you can use the "summer will be
over soon" message to get people serious about losing fat before Labor Day.
The opportunities are endless for fun, off-the-wall, outrageous Halloween
promotions. Or you could stick to a more serious message about the dangers
of Halloween candy on your readers' waistlines. But it would be much more
fun to do something in the spirit of the holiday
perhaps some type of spooky giveaway.
The more creative & outrageous you are, the better your response will be.
Thanksgiving is a great time of year to contact your customers with client-
appreciation offers. After all, people are overwhelmed with commitments at
Christmas time, but aside from visiting family, Thanksgiving is a relatively
low-email contact event.
Not a lot of folks use it for promotional activities. So if you can grab the
attention of folks who aren't spending all day at the mall, you can benefit
from this holiday.
Christmas is a tough time to keep fitness on the minds of your readers, but
it never hurts to incorporate some type of promo for last minute gift
givers, or to launch a promo immediately after the big day. A lot of people
will be feeling guilty and will be ready to launch into their New Year's
Resolutions a few days early.
Those are the top 10 holidays to use as online money making promotions.
Have fun and be creative,
About Craig Ballantyne
Craig Ballantyne is the author of Turbulence Training and is a regular
contributor to Men's Health magazine. Craig is also the creator of the
Online SuperProfits System which helps personal trainers make the online
income they deserve. visit www.MakeMoreMoneyOnline.com.
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