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Yoga Market Place page 1
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 The Dynamically Expanding Yoga Market Place - 23% of Americans said they regularly do yoga, meditation or other stress reducing exercises (Wall Street Journal/ NBC poll)
- Fortune 500 companies including Nike, HBO, Citibank,IBM and Apple now offer on-site yoga classes for employees.
- According to Billboard magazine, at any given time, there are about 100 exercise videos on the market -- and over ten of these are on yoga. In fact, yoga videos are on the top 20 Billboard Chart (week of 12/15/98). Yoga Journal's Yoga Practice Series" sold a record breaking one million copies in 1998 (retail $14.98)
- Medical doctors such as Dean Ornish and insurance companies such as Blue Shield prescribe and cover yoga for patients with heart disease, asthma, and diabetes (U.S. News & World Report).
- The media is covering yoga including fashion, health and lifestyle magazines such as Harper's Bazaar, W. Health, InStyle, Talk, and Rolling Stone,. Celebrities such as Madonna, Rick Martin, Al Pacino, Catherine Zeta-Jones and Annette Bening are touting yoga's unique benefits.
- Over 65% of traditional health clubs are now offering yoga in their activities according to IHRSA.
- Recognized as complimentary to sports like golf or tennis, yoga improves mental and physical performance and protects against injury. And like golf -- yoga is not age dependent.
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