News   Shop Online   Articles   Healthy Recipes   Definitions   About Us   Healthy Tips   Buyers Guide 
FitCommerce
Articles Home Page
Aquatics
Club Management
Corporate Wellness
Exercise Science
Express Gyms & Circuits
Group Fitness
Health Club Sales & Marketing
Member Retention
Mind-Body Fitness
Nutrition
Personal Training
Self Defense
Seniors / Boomers
Weight Loss / Obesity
Women's Health
Writing / Getting Published

 
Articles Home
 Inflection Points    
email to friend   print friendly
Home   > al valente   /   1   /   2   /   3   /   next
Al Valente

 

Inflection Points in the Fitness Industry

Fitness did not improve along a continuum, but there were surges around certain inventions, societal changes, and other phenomenon…

By: Al Valente

Capsule:

We probably would all agree that the invention of the PC was a seminal event that forever changed our lives. In the fitness arena, the actions of Jack LaLanne, Dr. Kenneth Cooper, Augie Neito, Arthur Jones and even Arnold Schwarzenegger caused similar seminal events along the way as humans slowly began adopting exercise into their way of life during the 20th century.

In any industry, progressive change doesn't occur one after another in a straight line. They're usually small improvements attributable to continuous improvement, or something the Japanese call "Kaizen". Then, boom, an event occurs that truly causes discontinuous change. This is what gym operators have to be cognizant of and respond to else they quickly become dinosaurs. Better yet, is for an operator or manufacturer to be the driving force that creates an inflection point…


My career in fitness consists of two bookends sandwiching a stint in the computer industry. But that computer training gave me a different way of analyzing the fitness industry.


"…Inflection points are points in time, where due to an invention, cultural shift, or a "tipping point", a phenomenon occurred for the rapid adoption of a product, practice, or idea that caused progress to surge ahead…"
But in that exciting world of high-tech there was a term bandied about, called "inflection points". These were points in time, where due to an invention, cultural shift, or a "tipping point", a phenomenon occurred for the rapid adoption of a product, practice, or idea that caused progress to surge ahead.

The supreme case in point would have to be the invention of the personal computer. Give credit to whomever you want, Steve Jobs, Bill Gates, or IBM, but the introduction of that product caused an inflection point and the human race will never be the same again.

inflection point graph But that's not all. If you recognize inflection points as they are occurring, you can respond appropriately and not be rendered obsolete. (No, not everybody thought PCs were going to catch on. Ken Olson, the founder of Digital Equipment Corp once said: "There is no reason for any individual to have a computer in their home". Digital got swallowed up by Compaq, a PC maker).

If you recognize an inflection point when you see one, then you can ponder about the future and hopefully not become a dinosaur like poor old Digital.

Table of Inflection Points in Fitness

So that's the model I bring to the fitness industry. I've pondered about the inflection points in the fitness industry and here are some of my observations. If you think about it, you may be able to add to the list.

I'll discuss just a few of them:

  • The Jack LaLanne Show & Gym (1951)

  • President's Council on Physical Fitness & Sports (1960)

  • Surgeon General's Report on Dangers of Sedentary Living (1966)

  • Kenneth Cooper coins "Aerobics" (1968)

  • Arthur Jones Nautilus (1970)

  • Dance Aerobics (1970)

  • Ray Wilson and Augie Neito Life Cycle (1975)

  • "Pumping Iron" movie about Arnold Schwarzenegger (1977)

  • Development of Feedback Systems on exercise machines (1980's to today)

  • Elliptical Trainers and Cross Trainers (1995)

  • Express Gyms (2000)

  • Mind/Body Exercise (2000)



Jack LaLanne

Jack LaLanne Breaks Stereotype and Brings Exercise to the Masses

It takes a lot of courage to stick to your convictions and fight the naysayers. You have to understand what the world was like before Jack LaLanne. Nobody exercised. Even many of the sports heroes of the time smoked and drank. Jack was labeled as a weirdo for espousing the benefits of exercise and sound nutrition.

In the 1950's, coaches told athletes not to lift weights because it was bad for them. It wasn't until the late '70s when the Dallas Cowboys hired the first strength coach that people paid real attention to strength training, something Jack was preaching all along.

Even doctors were against it at the time. And culturally, if you exercised you were considered odd. But it took a guy like Jack who got the nutrition and exercise bug early in life to bring it to many people.

From 1951 to 1984 he sat in front of millions of viewers and urged them to exercise with him. "The Jack LaLanne" show brought fitness right into the home and simplified it. While the kids were taking physical education at school, mom was doing scissor legs in the living room.

What's more is that LaLanne opened, what is believed to be, one of the U.S.'s first health club in 1936 in Oakland. He invented equipment that is standard-issue in gyms today, such as the leg extension machine. He encouraged people -- including women and seniors -- to lift weights at a time when many doctors believed it was unhealthy.


Home   > al valente   /   1   /   2   /   3   /   next

Powered by Blueprint Solution
© 2007 Blueprint Solution, Inc. All rights reserved. Terms of Use. Privacy Statement.

 |