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 2005 MyPyramid: What the USDA Won’t Tell You page 2    
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USDA Hired a PR/Marketing Firm

USDA paid marketing/pr firm Porter Novelli, as it did back in 1992, to create the new pyramid symbol for $2.4 million and has received $59 million in federal grants since 1997. The problem is that Porter Novelli also represents food conglomerates such as Campbell Soup Company, The Dole Food Co., Proctor & Gamble, and McDonald's.

MyPyramid Symbol Looked Different As Little As One Year Ago

Based upon a graphic published in the March/April 2005 issue of Nutrition Today, as far back as 2003, Porter Novelli, the public relations and marketing firm hired by the USDA, knew exactly what the new MyPyramid symbol was going to look like. They just were not sure which food categories would dominate.



The March 2004 Naturally Nutrient Rich Symposium held in Washington D.C., which involved Dan Snyder, a Porter Novelli partner, exhibited the graphic that is now the 2005 MyPyramid symbol. What is fascinating is that based on the nutritional experts' advice at the time, the milk category was much smaller and less prominent than it is now. As the graphic showed, the milk, yogurt, and cheese group was smaller than the meat, poultry, fish, dry beans, eggs, and nuts group, was the same size as the fats and oils group, and was dwarfed by the vegetable, fruit, and bread/cereal/rice/pasta group.

At this symposium, according to Nutrition Today, Snyder said that he did not want to send conflicting messages to consumers. As the current MyPyramid symbol shows now, "milk" is the second most prominent group behind "whole grains." How did dietary recommendations change so much in one year? Is that not a conflicting message?

Lobbyists And Special Interest Groups Play A Huge Role In Nutrition Policy

Many critics have used the phrase "it's like putting the fox in charge of the hen house," when referring to the USDA's role in nutrition policy. Intense lobbying from the $500 billion food industry has already questioned the validity of the new food pyramid and dietary guidelines. Seven of the thirteen Dietary Guidelines Advisory Committee members have received food industry funding to support their research or have been paid by food companies as consultants. The USDA bases its nutrition policy on their suggestions.

The USDA should be ashamed of themselves.
The Wheat Foods Council nominated Janet King Advisory Committee Chair. Connie Weaver, another committee member, conducted paid research for The National Dairy Council. Is it a surprise that wheat and dairy are most prominent in MyPyramid? General Foods is putting the MyPyramid symbol on 100 million of their Big G brand cereal boxes. The Dairy Council has put on the full court-press with their "3-a-Day Campaign." It is believed that the problems associated with the intake of refined sugars were downplayed due to the intense pressure from the sugar industry.

The USDA should be ashamed of themselves. Even after they were found guilty in U.S. District Court in 2000 for not disclosing the Committee's special interest affiliations in the 2000 Revised Dietary Guidelines, they still tried to hide the 2005 Committee's special interests.

USDA Itself Is A Conflict Of Interest

Two years ago, lawmakers lobbied to move nutrition policy from the Department of Agriculture to the Department of Health and Human Services, but to no avail. The USDA gives $15 billion in farming subsidies each year, but does not reflect what the USDA wants Americans to eat to stay healthy. Instead, foreign trade and farm politics dominate the delineation of subsidies. Fruit and vegetable farmers, which combined make-up the largest portion of MyPyramid, receive no subsidies. While corn, soybeans, cotton, rice, wheat, dairy, and sugar receive most of the subsidies.

USDA funds "check off programs," which are marketing initiatives that encourage consumers to eat more of specific foods and commodities. "Got Milk" and "Beef: it's what's for dinner," are prime examples of check off programs. In 2002, dairy received check off funding totaling $254 million, fluid milk $100 million, beef $86 million, and pork $62 million. Dairy also receives $2 billion annually because of the Milk Income Loss Contract. Is this a conflict of interest?

USDA Has Not Taken Into Account The Citizens Who Need It Most

The My Pyramid symbol is more ambiguous than the last version. One can derive nothing from the symbol itself. There are no icons or text listing what the colored sections mean. You must go to mypyramid.gov to figure out what the symbol means. This alienates many lower income and elderly citizens who do not have a computer, are computer illiterate, or cannot afford Internet access. When asked how a citizen can get the information other than the web, our Agricultural Secretary Mike Johanns said one would need to see a health professional or order it from the government bookstore. A licensed health professional's rate is minimum $60/hour, and the cost to order printed copies from the bookstore, depending on detail, ranges anywhere from $12-$66.

In a poll done by Opinion Dynamics one week after MyPyramid's release, only 29% of minorities polled had seen the new symbol as opposed to 49% with household incomes of $75,000 per year or more.

What They Call Individualization Is A Mirage

milk MyPyramid offer's 12 individualized pyramids based upon only three criteria: age, sex, and physical activity. Surprisingly, all 12 pyramids recommend 3 servings of milk products daily. Is this individualized?

USDA Has Set Unattainable Goals

According to the 2005 Dietary Guidelines and MyPyramid, we should all exercise a minimum of 30 minutes daily. How can we follow this advice when our Agricultural Secretary Mike Johanns cannot? He said at the MyPyramid press conference that he only exercises 20 minutes five days weekly!

In an Opinion Dynamics poll taken one week after MyPyramid's release, 46% believe that it is equally useful as the old symbol, which was a failure!

Serious Omissions in MyPyramid

There is no safe level of trans fats. The Pyramid and Dietary Guidelines do not state that people should avoid trans fats.

My Pyramid and the Dietary Guidelines hardly mention olive oil and fish, two of the healthiest menu options and recognized by other branches of our government as heart-healthy.


"There is a poverty of protein [in MyPyramid]. "
There is a poverty of protein. Why does MyPyramid recommend that only about 15% of the diet come from protein when complete amino acids are required for the formation, maintenance, and repair of all bodily tissue and organ systems? It is a biochemical fact that no carbohydrate is essential for human nutrition. Yet, 55-60% of the USDA's recommendations are carbohydrates (grains, fruits, and vegetables).

The protein category is called "Meat and Beans." Beans are mostly carbohydrates and do not contain complete proteins. Why was "Meat," and not meat, poultry, fish, and eggs specifically mentioned.

MyPyramid brilliantly avoids any "eat less" messages. Organizations like the American Pediatrics Association and some of the most prestigious journals in the world can say, "Don't drink sodas. Don't drink juice with added sugar." But our government, cannot?

Conclusion

We, as consumers, should not be surprised, but angry. This was a golden opportunity to seize the moment at a time where our country is fatter and sicker than it has ever been. What have we done? We have let special interests run the show and I predict we may be worse off because of it. I am sick and tired of the USDA and special interests coming into our kitchens and children's classrooms telling us what to eat.

It is time for the USDA to remove their influence over the food pyramid and dietary guidelines and to transfer the power of nutrition policy to an independent agency. Worldwide scientific and nutrition research should also be compiled and coordinated with the World Health Organization and other international health agencies, especially from countries that boast the greatest longevity and optimum health.

The Director of the Center for Food and Nutrition Policy, Eric Hentges, said that a food chart could not be done in one icon. That's the reason for the twelve pyramids in MyPyramid. I disagree. I can prove that it can be done and done well. My Circle of Health Food Chart, scaled to an average dinner plate, exhibits exactly what is required to maintain normal weight, and most importantly, optimal health. In addition, the Circle of Health plan encompasses a simple how-to, in which every version of the Dietary Guidelines and Food Pyramid has failed to accomplish.

I gave the USDA the Circle of Healthand copious amounts of data when they requested input from health professionals back in 2003. I figured it was a ceremonial plea to alert the public it was seeking their input, but gave it a try anyway. They did not take an ounce of my advice, which I also expected. I am not a special interest. I am only a twenty-year health professional, working in the trenches with thousands of Americans, and see every day how our government's nutrition policy is not working for us, but against us.

View The Author's Latest Book

Nutrition in a Nutshell


About Bonnie Minsky

Bonnie Minsky, LDN, MPH, MA, CNS is President and Wellness Director of Nutritional Concepts, Inc., established in 1985. Bonnie counsels individuals, corporations, schools, and has performed hundreds of speaking engagements. Minsky has authored two books, Our Children's Health and Nutrition in a Nutshell. Bonnie's website, nutritionalconcepts.com, is widely respected as a credible and cutting edge source for nutrition and public health information.

Visit the Author's website at:www.nutritionalconcepts.com


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