"Job Opportunity: Healthcare Organization is just finishing construction of a state-of–the-art 75,000 sq. ft. fitness and wellness center. Center is projected to gross 3+ million dollars annually and service 3000+ members. Looking for a highly qualified General Manager with minimum 5 years experience. Must be a proven leader. Presales experience a must. Advanced degree preferred. Salary: 50-55K"
Why would a company spend millions of dollars on a new club that needs to generate millions of dollars in gross revenues to provide the necessary return on investment and then entrust the investment to a General Manager for a salary of only $50,000 to $55,000? Why are owners perplexed when they can’t find the right person for the job?
While senior level management wages in our industry have increased substantially in the last 5 years, there are still many examples of absurdly low pay scales. Examples such as the one mentioned above indicate real short sightedness on the part of owners and an unwillingness to invest in the most valuable asset they have – the leadership of the business.
General Management pay scales will vary in different parts of the country because of cost of living variances, however I would suggest the following as a general rule of thumb: Clubs grossing one to two million should pay between 50 and 60K base salary. Two to three million should pay between 60 and 70K and clubs grossing over 3 million should pay a minimum of $72,000. General Managers should also have the capability to make at least 18% of their base with incentive bonuses.
About the Author
Jeff Randall has over 20 years experience in the recruitment business. He is a principal and co-founder of JLR Associates, an executive search and recruitment company exclusively serving the health, fitness and wellness industry, nationally and internationally.
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