Ideal for Independent Gym Owners
Not only are the HOGGAN machines fully functional to the users, they also help to sell memberships. "I see the independent gym market having to compete with the franchises with strong brand awareness. If the independents are using superior equipment that has eye appeal, they can win those competitive battles with differentiation", said Ryan Dean Hoggan.
Nowhere are the battle lines more competitive than in the express gym arena. The independent express gym owner shunned franchising to offer more amenities and get more results for their members than following the strict cookie cutter approach laid down by franchisors.
HOGGAN Health Industries, Inc. offers complimentary consulting with clubs to develop a configuration that will fit their target audience and their space. They have designs for rooms as small as 300 ft2 on up.
Since franchisors also force their franchisees to purchase only their equipment, this is where the independent express gym owner can gain a tremendous competitive advantage.
With HOGGAN, they can offer a superior looking and performing set of machines. With the resistance adjustment made by a simple turn of the knob, members can keep advancing their fitness by progressive resistance.
Furthermore, many independent gym owners shun the idea of sending portions of their monthly profits to their franchisor.
The aesthetics, non-intimidation factor, and functionality of the HOGGAN Sprint Circuit gives independent club owner-operators a competitive edge in attracting the deconditioned market.
Ideal for Co-Ed Gyms
Just about every reputable hydraulic machine maker offers two sets of circuit training equipment; one for the women, and a larger bulkier machine for the men. This makes it difficult for co-ed gyms with limited space. With the HOGGAN Sprint Circuit unique sit and go design and variable resistance settings, the machines are suited for both the most petite woman to the burliest man.
Puryear uses his HOGGAN Sprint Circuit to train kids, women and men ranging in ages from 7 to 85. "I have a brawny male client who weighs over 400 lbs. who uses the HOGGAN Sprint Circuit, he fits in it, and he gets a strenuous workout on it", said Puryear, "I also have guys that bench press over 300 lbs. that love the HOGGAN equipment. You can get a heavy duty strength workout out of it, or you can get an endurance workout. It depends on what you're trying to do."
Attractive to Boomers
When all the features are added together, Magnatech™, adjustable resistance, sit and go, aesthetically pleasing and non-intimidating design and functionality, you have a very versatile line that can service innumerable members. However, at its very heart is its ability to attract the expansive boomer market.
The boomer segment is over seventy-eight million strong and consists of people aged forty through sixty. In fact, the over-fifty crowd is fastest growing segment that is taking up fitness, totally eclipsing the eighteen to thirty-five segment that health clubs have traditionally focused upon.
This elusive market has the desire and the money to exercise, but it will take a new model to attract them - HOGGAN Sprint Circuit was designed with the actively aging in mind.
The traditional gym rats may favor free weights, or weight stack machines, but the masses will be attracted to machines that are simple, save, fun, and easy to understand and to use.
The most lucrative market for health clubs and express gyms going forward will be the boomers and seniors. The HOGGAN Sprint Circuit has been designed from the ground up to be appealing to this segment, yet can cranked up for even the strongest athletes - "Fitness for the People".
The boomers are not the only segment the HOGGAN Sprint Circuit is capable of attracting. HOGGAN prides itself in offering products for all segments, the seats and movements are designed for all sizes and ages.
In fact, their dictum is "Fitness for the People." According to Ryan Dean Hoggan, "The HOGGAN Sprint Circuit is truly fitness for anyone; we have people from ages 7-99 using our equipment."
With that said Ryan feels the equipment will have particular appeal to the 30-year-old to 80-year-old segment, both men and women.
Finally, in deference to our friends south of the border in Mexico who manufacture a lot of the pistons used on hydraulic circuit stations, each HOGGAN Sprint Circuit station is proudly designed, manufactured and assembled in the U.S.A.
As to the economic viability of the HOGGAN line, Rick Barnhart gave the last word, "We're going to be doing another club real soon and HOGGAN will be the first thing that we buy."
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