How to Properly Market An Express Gym for More Members and Positive Cash Flow A step-by-step plan by a health club industry expert. By: Marshall Madden

This lesson will give you an overview of what it takes to launch your express gym with huge success. The express gym industry has experienced unprecedented growth for one main reason: the ability to pre-sell memberships and quickly establish positive cash flow. Opening membership levels vary widely due to the marketing plans used to open the business.

There are two main marketing events during your initial launch that you must leverage fully if you're going to reach your short and long range financial objectives: Soft Opening (Sneak Preview) and Grand Opening Gala.

I will tell you right now that who you choose to partner with for equipment supplier, trainer and marketing support is critical when it comes to this area of launching your business.

Unless you have 10 plus years in marketing fitness businesses you will need to count on the marketing plan you are supplied with. Most companies will provide you with a banner, some advertisements to use, and perhaps a few extras but you need much more than this.

You must have a comprehensive written marketing strategy that provides step by step details on launching a membership based fitness business.

Sign Your first 100 Members with a Sneak Preview

We have a step by step plan that shows you how to use your own contacts and grass roots marketing tactics to get these first 100 memberships with minimal expense.

The Sneak Preview marketing plan requires about three solid weeks of setup and pre-marketing but this event can catapult you into a positive cash flow position and it lays the foundation for your Grand Opening Gala and your next 100-200 memberships. The pre-marketing work can be done alongside the build out of your studio.



Home   > Articles          /   1 /   2   /   next page