|Clare believes the success of the Ramp lies within women's natural love of music and dancing. "All of our music in the club is 140 beats per minute… the ladies are basically dancing to the music… we show them how to do the kick at the end one leg at a time, right leg, left leg, right leg, etc. They'll step on it, do a kick, then step back and do a dance step, do the left side and they keep alternating that way," Clare added.
"If anyone just does the jogging squares, they're just missing the boat."
'A Total You for Women' Offers Ramping™ In An Adjacent Aerobics Studio
Linda Barclay along with her daughter, Tammie Werner, own and operate A Total You for Women in Mooresville, NC. Because of her extensive background in teaching dance, Barclay offers a separate aerobics studio in addition to her circuit training club.
"After talking to a lot of women, we found out that they like the circuit thing, it's good for a while but they tend to get bored with it. So we added things so they won't get bored. We put in a lot of classes and workshops… We have a completely separate room that is closed off for the aerobics exercises. We offer 23 classes per week, 5 of which are Ramping classes… The girls are really taking to Ramping…they really like it," said Barclay.
"The girls are really taking to Ramping. They really like it. "
Marketing the Ramp™ In-House
Barclay has opted to use running squares as recovery stations on the circuit training side of her house. But to attract more women to her Ramp™ studio classes she keeps two Ramps in the center of the circuit gym as a curiosity piece.
The staff does Ramping in the center of the gym while the music is on "so we can get members interested in Ramping. We tell them about Ramping and what it does and we urge them to take some classes. "
All of Barclay's instructors are certified in the Ramp™ through Fitour. "Existing fitness instructors can become proficient through use of the videos and the workbooks. However, if you don't have a fitness background, it's better to take a live class."
Barclay advises getting certified if you're going to conduct an aerobics Ramping™ class. It takes approximately 20-25 hours to gain the terminology and the cuing. It's important for instruction be consistent so students can easily take a Ramping class elsewhere.
Ramp™ Sets Clubs Apart from Curves
Since Curves for Women enforces strict guidelines on club configurations, and profits by supplying the equipment, they don't allow their franchisees to use Ramps. This makes it easy for independent clubs to offer a knock-off.
For example, Gail MacLeod's club is located in a very competitive area and she needs to work hard to differentiate herself:
"The most incredible question I get all the time up here in Massachusetts, where it's primarily Curves is, 'What the difference between you and Curves?' It's the fist question no matter what.
"I tell them, 'Curves doesn't have Ramp™, just recovery boards'…when I advertise on my business cards and everywhere, I say that we offer 30-minute circuit and more. The 'more' part is the Ramp™, yoga, and stress management classes. "
The aggregate benefits of member attraction, reduced boredom, love of dance, fun & socializing, and reduced liability make Ramp™ a safe bet to have in the middle of any circuit training club.
How to purchase the Ramp™
Go To Ramp contact info.
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