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4 Powerful Tips for Marketing Fitness Boot Camps

Personal trainers that want to get out of the rut of selling gigs one at a time can try the one-to-many approach. With a little guerilla marketing it's not as hard as it looks. Learn how…

By: Jim Labadie

"Put your money where your mouth is by offering a 100% money back guarantee. It's a proven marketing strategy which gives prospects a sense of security…"

Fitness Boot Camps are continuing to grow in popularity not just in the U.S. , but all over the world. Because they provide a reasonably priced and fun alternative to most forms of exercise and personal training, people are naturally drawn to them. And because they allow a fitness professional to earn much more per hour than one-on-one personal training, it's a good idea for you to start thinking about running one of your own - if you haven't already.

Here are 4 powerful tips to help you market your own profitable fitness boot camp:

1. Corporations are always looking for products and services to offer at a discount to their employees. Contact companies in your area and let them know in exchange for promoting your camp you will offer a 10% discount to all their employees.

This strategy can potentially get your camp's name in front of thousands of people with almost no effort on your part! But I would recommend that you provide the marketing materials for them to pass along. Nobody can do a better job of promoting your camp than you.

2. You can also ask those same corporations if they would like you to come in and give a "Lunch and Learn." That's where employees bring their own lunch and eat while you give a talk about fitness. But don't make it a commercial. You need to give solid information about fitness.

Fitness boot camps are gaining in popularity and are a great program for personal trainers to add to their offering.

However, at the end you really want to make a special offer that ends the minute you leave the building. It should offer the camp at an introductory price that they'd be crazy to refuse. The point is to get your camp filled with participants. Once it is, if you do a great job, the word-of-mouth will keep it filled.

3. Create a true sense of community by really emphasizing teamwork and competition. And be sure to take advantage of technology by creating a "blog" which campers can visit online to view upcoming workouts and post comments. Not only does this build camaraderie between those enrolled, it is also a great marketing tool because they can show the blog to family and friends to show them why they love your camp so much!

4. Put your money where your mouth is by offering a 100% money back guarantee. It's a proven marketing strategy which gives prospects a sense of security. This strategy can be a little scary for fitness professionals. But it's extraordinarily rare for someone to ask for their money back when they know you've provided a great product or service. So all you need to do is create a great Fitness Boot Camp and you've got nothing to fear!

Add to your sales skills…

Jim has created a whole CD pack that is full of information on how you can no pressure sell and increase your revenues. CD Pack: The Ultimate Sales Kit for Fitness Professionals

CD Pack: The Ultimate Sales Kit for Fitness Professionals

This is the "must have item if you are a studio owner, personal training director, club personal trainer, independent trainer, phone fitness coach, or group training expert. It is packed with secrets of how to "no pressure" sell for your enjoyment and your clients' enjoyment. But best of all, watch your sales soar.

Go to Full Description

To discover the four things you MUST know about running profitable fitness boot camps please visit: www.howtoprofitwithbootcamps.com.

About Jim Labadie

Go to About Jim Labadie for more of his articles and his bio.

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