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Best Professional Fitness Advice I Ever Got
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Tom Perkins, fitness business coach/advisor, certified personal trainer, and fitness nutritionist
(www.fitnessbusinessresources.com)
1.) Guard your reputation. It's the only thing you will have at the end of the day.
2.) You better get an education. Two years are going to go by, three years are going to go by. You can either do something or stay where you are at. It's the only thing they can't take away from you. They can take money, family, car, house, significant other, etc.! But the only thing they can't take from you is an education. |
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Lawrence Biscontini, International Wellness and Spa Consultant
Some of the best professional advice I ever received came from the book A Course in Miracles: "Do what you love, love what you do, and keep doing what you do better."
I read this advice which translated into my attending continuing education, honing my craft, and making all movement research-based so it was untouchable in the professional industry.
The question; "what is the best professional advice I've ever gotten," is a tough one. I have been fortunate to learn from very many smart people, both in and out of the health club industry. With that said, one particular instance does come to mind that I feel is worth sharing.
One of the areas I had been involved in the club business was in rural Kentucky and Tennessee. While traveling between my clubs I had to pass through small towns along the way and one particular town had a quite large car dealership. This car dealership had been there for several years and appeared quite successful to the passer by. Every time I would change the radio station that dealership would have a radio spot playing and the newspaper always had an ad with the name of the dealership and several images of the cars they sold…you know, like every other city newspaper. I saw this dealership's name everywhere I turned and when it was time to buy a new car, I had to stop in there and see what they were selling.
Little did I know that when I stopped I was going to get a lot more than a new car. The owner of this car dealership worked there every day except Sundays, just like everyone else that worked there. No matter what time of year, what day it was you could find him there to help you or answer your questions. When the receptionist asked who I was there to see, I didn't know. I merely said I had driven by their lot two to three times a week for the past year or so and I needed a car so I stopped. This must have been her signal to put me in front of the owner, because she called him over the intercom and that was it for me. It was a grand total of about forty-five minutes and I was purchasing a new car from this guy. What a nice man he was, great personality with a story for everything. When in his office, I saw several plaques on the wall that had some amazing awards represented on them. I asked about them and he said with a big smile, "Our little dealership has been the number one dealership in a five state region for the past seven years." What an amazing accomplishment, given the fact that this town had a total population of 12,000! People from all around would drive up to 150 miles to buy a car from this dealership.
When I was just about to leave I had to ask this man just one question…I asked him if he could give me just one piece of professional advice, what would it be? He smiled and said, "That's easy, when it's Christmas…you sell Christmas." I thought for a minute and with a little bit of a puzzled look on my face, I repeated it back to him…"When it's Christmas, you sell Christmas"…he laughed and said, "It's simple. Everyone is always trying to sell people on something they don't want". If you give people what they are looking for, you're not really selling anything". He added, "When people start advertising is usually when they usually are desperate for business…I advertise in the good and the bad. You have to be on someone's mind when they are ready to buy, not when you are ready for them to buy."
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