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Articles Home\Personal Training\Fast Way to Fitness Celebrity
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Fastest Way to Become a Local Fitness Celebrity
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How to be the Dominant Personal Trainer at your Health Club
With some effort, it's very easy to become a local fitness celebrity and catapult from unknown to "the" fitness expert in your area almost overnight.
By: Jim Labadie |
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Many personal trainers have heard a great way to grow their business is by becoming a local fitness celebrity. But many don't have any idea how to do it.
Fortunately, with some effort, it's very easy to accomplish. In fact, there are two things any trainer can be doing right now to catapult from unknown to "the" fitness expert in their area almost overnight.
Public Speaking
Nothing builds credibility like public speaking. Nothing. As soon as the speaker stands in front of their audience they are recognized as an instant expert. It's an interesting phenomenon: people automatically assume since the person is addressing an entire group, they must be a credible source of information. Additionally, most people's greatest fear is public speaking, so anyone who is able to actually do it is treated with respect and treated as an authority instantly.
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Jim Labadie (above) built his credibility through public speaking opportunities.
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Personal trainers who have a fear of speaking to groups can easily overcome it by becoming a member of Toast Masters International. It is an organization with a proud history of helping people overcome their fear of public speaking and improving their skills greatly. For information on them you can research www.ToastMasters.org.
Finding speaking engagements is relatively easy; many civic clubs, networking groups and local associations have weekly meeting which feature a new presenter each time. Fitness professionals actively seeking places to speak can search the Internet for organizations in their area and contact them directly. Most are more than happy to have a presentation on weight loss and well-being.
Writing
After public speaking there is no faster way to be recognized as an expert in your field than publishing content. And unlike the days before the Internet, it couldn't be easier than it is today.
Simple "how-to" articles can be easily written and published all over the Internet and beyond. These articles are typically 500 words in length and can be used in any number of ways. They can be posted as "deep content pages" of a website to drive search engine traffic. Articles can be submitted to article directory sites, such as www.EzineArticles.com , to be distributed all over the Web by Internet publishers who need content for their websites and blogs.
Add to your fitness training sales skills…
Jim has created a whole CD pack that is full of information on how you can no pressure sell and increase your revenues.  This is the "must have item if you are a studio owner, personal training director, club personal trainer, independent trainer, phone fitness coach, or group training expert. It is packed with secrets of how to "no pressure" sell for your enjoyment and your clients' enjoyment. But best of all, watch your sales soar.
Go to the Ultimate Sales Kit for Fitness Professionals. |
And of course, blogging has taken the Internet a step further and made it even easier for a trainer to demonstrate their expertise. Blogs are "loved" by the major search engines (think Google) and can be started with free software such as www.Blogger.com However, it is typically best to use a blogging program that incorporates WordPress technology, such as www.Thei360blog.com
At the same time, trainers should not forget about the "offline" world when it comes to writing. They can easily use the same articles they have written for the Internet and print copies to be distributed at places such as physician or chiropractic offices, or wherever their target market frequents, for that matter. Of course, all articles need to include a bio at the end and a strong call-to-action so the reader knows how to take action next.
About Jim Labadie
Jim Labadie is a fitness entrepreneur, sales expert and speaker. You can download a FREE copy of his new e-book "63 Must-Have Sales Tips for Personal Trainers" at: www.ptsalestips.com.
More Columns by Jim Labadie
Go to about Jim Labadie.
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