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How to be the Dominant Personal Trainer at your Health Club
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How to be the Dominant Personal Trainer at your Health Club
Some simple steps to follow to become the dominant, most sought-after fitness professional that all the members want to train with.
By: Jim Labadie |
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Personal Trainers working at health clubs have a built in audience to market their services to. They don't necessarily need to do any outside marketing - though it's the smart thing to do - as they can typically book their schedule just by consistently promoting their service within the club's four walls. The following tips will help any personal trainer looking to become the dominant, most sought-after fitness professional that all the members want to train with.
Act Like A Professional
This is about as obvious as it gets. Yet even though the personal training profession has made enormous strides in recent years, there are still some who give it a bad name. Too many trainers are still pre-occupied with either their cell-phone or members of the opposite sex. Having the reputation as the "consummate pro" at the club is as easy as acting like one.
Become An Expert
The fastest way to be viewed as an expert is to write articles and give presentations. Neither is difficult to do. Personal trainers need only survey clients and members and ask which topics they are most interested in.
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A handwritten thank-you note goes a long way toward building relationships with your clients.
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The articles can be very simple "How-To" articles - like this one -that address a specific topic and solve a problem for the reader.
Presentations can be given to small audiences at the club - preferably at a nominal fee to increase attendance - on the very same topics as the articles.
Be Grateful
Send thank you cards. Again, more obvious advice, but rarely anyone sends hand-written thank you cards anymore. They go a million miles towards building great relationships with members and clients and help to set professionals apart.
Specialize
If a personal trainer tends to work best with one specific population of the club then they should exploit that. Trainers who are known for having a specific expertise in a specific niche will attract that clientele quite easily.
As for Referrals
It is shocking just how many personal trainers fail to ask their clients for referrals. By simply educating members as to what a "perfect client" looks like and where to find them, personal trainers see an immediate boost in new clientele.
Also, as written previously, it is imperative that gratitude be shown to all those who refer. In fact, it is a good idea to show great appreciation to anyone who allows the time to educate them on what a good referral looks like.
Add to your fitness training sales skills…
Jim has created a whole CD pack that is full of information on how you can no pressure sell and increase your revenues.  This is the "must have item if you are a studio owner, personal training director, club personal trainer, independent trainer, phone fitness coach, or group training expert. It is packed with secrets of how to "no pressure" sell for your enjoyment and your clients' enjoyment. But best of all, watch your sales soar.
Go to the Ultimate Sales Kit for Fitness Professionals. |
Business Education
Often the difference between a personal trainer who does well financially and one who doesn't comes down to their education. Understanding exercise science and nutrition is a pre-requisite for success as a fitness professional. But those who are able to make a career of it are the ones who also continuously invest in their business education. Personal Trainers who have a firm grasp of sales and marketing will always out-earn their colleagues.
About Jim Labadie
Jim Labadie is a fitness entrepreneur, sales expert and speaker. You can download a FREE copy of his new e-book "63 Must-Have Sales Tips for Personal Trainers" at: www.ptsalestips.com.
More Columns by Jim Labadie
Go to about Jim Labadie.
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