June 24, 2004 Clark, NJ -- By now it's axiomatic that woman-only 30-minute circuit training centers are cropping up like dandelions in April, but it turns out there may be a similar market for men's circuit training. After only a year in business, Cuts Fitness For Men recently announced the selling its 100th franchise in the U.S.
"We are very proud of the success that we have experienced after only 12 months in operation," stated John Gennaro, founder of Cuts Fitness For Men." Opening our first international location as well as reaching the Century mark as quickly as we have says a lot for our company and our trailblazing partners."
Cuts Fitness For Men targets the 80% of men who, for a variety of reasons, are not currently exercising on a regular basis. The company offers a 30-minute circuit training and cardiovascular workout called "The Body Cuts System" which was developed in compliance with the recommendations of major health and fitness organizations including The President's Council on Physical Fitness and Sports, Centers for Disease Control (CDC), and the Surgeon General's Report on Physical Activity and Health.
The Body Cuts comprehensive cardio fitness and strength training circuit works every major muscle group in the 30-minute timeframe. It is easy and user friendly enough for novices yet challenging and intense enough for athletes to get a great workout.
"There was some initial skepticism in the industry regarding our business model focused on men, but we have already proven that it works for many of the same reasons that have made the women-only facilities so popular," added Gennaro. "People appreciate convenient and effective workouts in a positive & friendly environment regardless of gender. We will be announcing additional expansion initiatives based upon our successful model over the near term."
About Cuts Fitness For Men
Since the opening of its first fitness center in May, 2003, over 100 franchises have been acquired. The company hopes to have over 700 franchises by the end of 2005 and is seeking industry leading partners to facilitate the company's growth strategy. www.cutsfitness.com
Source: Cuts Fitness for Men
(4/24/2004) 30-Minute Circuit Training Shown to Lose Weight in Sedentary Women: Study
(03/27/2004) Gary Heavin of Curves Wins IHRSA "Visionary of Year" Award
(01/9/2004) Curves, Jazzercise Tops Franchise 500 List
(05/18/2004) Lady of America To Offer Co-Ed Circuit Training Franchise