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Tennis Celebrity Beauty Anna Kournikova Reaches Out to Her Fan
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Tennis celebrity beauty who receives more search queries than Michael Jordan, Mia Hamm and Tiger Woods combined, decides to launch her own site to cash in on her global appeal, another example of how the web is creating new markets for promotions.
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Terra Lycos announces the launch of Kournikova.com (http://www.kournikova.com), tennis star Anna Kournikova's official Web site as part of Lycos Sports. Features of the Web site include an exclusive personal journal, extensive photo and video galleries and an interactive message board for fans.
"I am thrilled to be able to have an official Web site for my fans around the world, as this is my opportunity to tell the world what's really happening in my life," said Anna Kournikova. "I am now able to reach millions of fans around the world via my Web site. Working with Lycos has been fantastic. The commercials have been a lot of fun, and I am excited to be working with them on my official site." |
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Kournikova is regularly ranked the number one most searched for athlete on the Internet, according to The Lycos 50.
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Anna Kournikova (above) launched a new Web site which includes an exclusive personal journal, extensive photo and video galleries and an interactive message board for fans.
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Kournikova's official Web site is part of her multi-year marketing endorsement with Lycos, which includes television, print and billboard advertisements, in addition to exclusive online content and promotions. Lycos recently introduced Kournikova's second television commercial, which promotes Lycos Sports and its fantasy sports product.
The commercial is currently airing on ABC and ESPN, including on "Monday Night Football." During the first week the commercial aired, Lycos fantasy football registrations increased three-fold over the previous year. Internet users can view the commercial on her official Web site, Kournikova.com.
The Kournikova.com Web site is an example of how celebrities are using the Internet to communicate directly with their fans. Users can expect to see trusted news and updates coming directly from Anna on her official Web site.
"When we entered into the endorsement agreement with Anna, we knew it would create buzz around the brand, but the attention we've received has exceeded our expectations," said Steve Fund, vice president of brand marketing for Terra Lycos. "Anna's global appeal clearly transcends that of the typical tennis player, so when the world wants to know about Anna, they will come to Lycos." |
Kournikova is regularly ranked the number one most searched for athlete on the Internet, according to The Lycos 50, an authoritative weekly list of the top people, places and things users are searching for online. In an average week, Kournikova receives more search queries than Michael Jordan, Mia Hamm and Tiger Woods combined.
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