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How To Turn Your Gym, Studio, Personal Training or Massage Therapy Business Into An International Health And Wellness Technology Center
By Marc Gitomer
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What if you could turn your gym, studio, personal training or massage therapy business into an international health and wellness technology distribution center? And, what if you could do all that and increase your own health and wellness, your family's health and wellness, and create financial freedom so that you would have the time, resources, and energy to do the things you really want to do?
Let's talk about water and the potential in the intellectual distribution of this commodity we all take for granted.
"Intellectual distribution is the process of educating customers about products that they don't even know exist or don't know are now affordable.
"Intellectual (vs. physical) distribution is the greatest entrepreneurial opportunity now and for the foreseeable future."
-- Paul Zane Pilzer, author of The Wellness Revolution : How to Make a Fortune in the Next Trillion Dollar Industry
It's easy to take water for granted. After all, it is the most abundant molecule on our planet. It covers 70% of the earth's surface. It is the body's most essential nutrient. Our bodies are two-thirds water; our brain is nearly 90% water. Daily consumption of water is required for temperature regulation, carrying oxygen and nutrients to cells, cushioning joints, removing waste, and helping to protect our internal organs.
Medical professionals believe that chronic dehydration may be the root cause of many health ailments and serious diseases. A 1% deficiency in the body's water makes us thirsty. A 5% deficiency causes a slight fever. An 8% shortage causes the glands to stop producing saliva and the skin to turn blue. If the deficiency reaches 10% the person can't walk, at 12% the deficiency is fatal.
Water, water, everywhere,
And all the boards did shrink;
Water, water, everywhere,
Nor any drop to drink.
OK, so we know we need to drink water. Where do we get it? Nearly half of the U.S. population won't even drink tap water. Why?
If you are drinking tap water, your body may be a dumping ground for bacteria, heavy metals, pesticides, carcinogens and parasites. The Natural Resources Defense Council (NRDC www.nrdc.org ) recently found that 43% of all water systems, affecting 120 million people, violated federal health standards.
According to the NY Times "Nearly 1,000 deaths each year and at least 400,000 cases of waterborne illness may be attributed to contaminated water…" In fact, the Environmental Protection Agency (EPA) has identified more than 80 unwanted substances that may be present in your municipal drinking water or well water.
"And old-fashioned water treatment…generally fails to remove 21st-century contaminants like pesticides, industrial chemicals and arsenic. "
Many cities around the country rely on pre-World War I-era water delivery systems and treatment technology. Aging pipes can break, leach contaminants into the water they carry and breed bacteria -- all potential prescriptions for illness. And old-fashioned water treatment -- built to filter out particles in the water and kill some parasites and bacteria -- generally fails to remove 21st-century contaminants like pesticides, industrial chemicals and arsenic.
Cities that rely on river water sources can be vulnerable to pollution from farms, industrial sites, sewer overflows, urban runoff, and spills.
Groundwater supplies can also be vulnerable to contamination. Most recently in the news, MTBE (methyl tertiary butyl ether) a gasoline additive and known carcinogen which bonds with water is now infesting our ground water. Fresno, California's groundwater is becoming seriously compromised by agricultural and industrial pollution, including nitrates; Albuquerque's groundwater is overtaxed and threatened by pollutants from numerous sources.
"Americans are shelling out $10, 000 per minute on bottled water. "
No wonder Americans are shelling out $10, 000 per minute on bottled water. But is all this spending really the answer to getting sate, healthy water?
The answer is "no". In fact, bottled water may not be any better than tap water. And chances are, it is the exact same thing as tap water, except that you get to pay as much as 30 cents a glass for tap water from another city.
One of America's top selling bottled waters which sounds like an Italian import, and its label favors the deep blues and snow-capped mountains, actually originates from 16 sources, mainly municipal water supplies.
Another is involved in a class action lawsuit because of false claims about its source of water.
Eric Olson, who works on water safety issues for the NRDC told Reuters Health, "We concluded that although a lot of consumers assumed that bottled water was... cleaner, safer, and better regulated than tap water, that is, in fact, not the case."
And what happens to the bottled water during the months of storage after it leaves its original packaging plant?
The Kansas Department of Health tested 80 samples of bottled water from retail stores and manufacturers. All 80 had detectable levels of chlorine, fluoride, and sodium. 78 contained some nitrate, 53 had chloroform, 25 had arsenic, and 15 tested positive for lead. Forty-six contained traces of some form of the carcinogen (and hormone disrupter) phthalate, while 12 tested above the federal safety level for that chemical. Phthalates leach out of plastic into the water.
"…bacteria will grow significantly in bottled water over a 12-day period…"
Studies have shown that very low doses of a common plastics ingredient might cause unwanted and serious effects. They also found that dangerous amounts of the chemical-known as BPA-can seep out of used plastic bottles.
"The effect we saw is pretty dramatic," researchers told Web MD. "We were stunned by how low a dose it took. I am becoming pretty convinced there are significant effects [of BPA] at pretty low exposures". The chemical is known as bisphenol A or BPA. It's found in all kinds of common products, mostly polycarbonate plastics. Some 40 studies show that polycarbonate plastics are dangerous.
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