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Want To Attract The Boomers, Copy What The Wellness Centers Do

(06/06/02) With the trend toward middle aged baby boomers taking up fitness for the first time, they run the risk of overextending underused muscles, causing injury and falling out of the fitness program. The Alegent Wellness Center gets involved early to prescribe the proper level of fitness. Also offers a friendlier, no spandex atmosphere is more attractive to boomers who don't feel comfortable in competitive, hard-body gyms.

June 6, 2002 Omaha, NE – You've seen the warning on exercise equipment: "Consult your doctor before beginning any exercise program." "But who does it?" says Jeri Engen, director of the Alegent Health Lakeside Wellness Center. "We all know the answer to that one: Not many."

The fact is middle-aged people who skip the doctor's visit risk overexerting underused muscles, including the heart.

Alegent Health's medically based fitness center offers personalized service to determine fitness levels of prospective members and during their membership.

"Our friendlier, no spandex atmosphere makes us much more attractive to those who don't feel comfortable in competitive, hard-body gyms," says Engen. "They think, 'I should be doing something, but I need someone to hold my hand and nudge me on."

The average age of members at Lakeside Wellness Center is over 50, and 45 percent of members are over 55. In contrast, people over 55 represent only about 14 percent of the membership at non-medical gyms.

"Each member gets individualized feedback," says David Sharp, D.O. "Members get direction about what to do based on their health status, health risks and conditions, as well as personal interests."

Keeping fit keeps people out of the physician's office, Dr. Sharp says. Fit people are less likely to develop lifestyle-related illnesses, such as heart disease and hardening of the arteries that arise from sedentary lifestyles.

"Best of all," Dr. Sharp says, "are the results of using fitness as preventive medicine. It does work. It's as powerful a prescription for health care as all the latest medical technology that we've got."

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